Social Media Marketing
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Social Media Marketing Refers To The Process Of Gaining Traffic
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social Media Marketing Fundamentals
Profile Optimization
Accurate, Complete, Active, links to website and CTA.
Posting
Useful, entertaining, relevant photos, videos, lives, stories.
Engaging
Like, share, comment, and follow customers, followers, influencers.
Advertising
Paid method of reaching targeted of audiences.
Benefits of social media marketing
Humanize your business
Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
Drive traffic
Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers. Plus, social signals are an indirect SEO factor.
Generate leads and customers
You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
Increase brand awareness
The visual nature of social media platforms allows you to build your visual identity across vast audiences and improve brand awareness. And better brand awareness means better results with all your other campaigns.
The essentials of a successful social media marketing strategy
A successful social media marketing strategy will look different for every business, but here are the things they will all have in common. These platforms open up both direct and indirect lines of communication with your followers through which you can network, gather feedback, hold discussions, and connect directly with individuals.
Content strategy
While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
Analytics
Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
The best social media marketing platforms for business
Facebook is the largest social media platform globally as well as one of the biggest local business directories. People of a diverse range of age groups use it to communicate with friends and family, participate in groups and forums, find and visit businesses near them, and follow brands
YouTube
You may not think of YouTube as a social media marketing channel, but it fits the bill: you can post videos to your channel; share, comment on, and like other videos, and follow other accounts you like. Plus, you have a curated feed in your homepage with recommended videos.
Though it came onto the scene years after LinkedIn and Twitter, Instagram quickly surpassed those platforms and reached one billion monthly active users in 2018. It’s popular for its diverse content formats, including Feed posts, Stories, Lives, Reels, and IGTV.
LinkedIn may be a professional network, but it’s also an inspiring community that celebrates leadership, learning, and core values. So in addition to using it to network, find prospects, and share industry insights, it’s also a great place to express your company culture
Creating your social media marketing plan
Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap to carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan.
Choose your platforms
Choose based on your target audience, platforms popular for your industry, as well as your bandwidth.
Set goals and objectives
These should be simple and task-like to start, like post once a day for a month, get your profiles set up, or do a competitive analysis.
Report and adjust regularly
Use each platform’s analytics to identify which posts generate the most engagement, whether you’re getting more followers, and to see your audience demographics.
Social media marketing platforms for business
Measure success with analytics
You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
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